01Understand
Context, users, business needs and constraints.
How I Work
Design is not decoration. It's a way of solving problems.
Each stage answers a question: what matters, what to prioritize, how it should work and what needs to change. I revisit earlier decisions as evidence emerges.
02Define
Opportunities, product direction and hypotheses.
03Design
Flows, interactions and high-fidelity prototypes.
04Validate
Testing, evidence and iteration with users.
The selected case studies below show this process in practice.
Selected work
Three in-depth stories. Two focused explorations.
A curated view of how I approach regulated systems, zero-to-one products and focused opportunities with generative AI.
01
Featured case · Measured impact
DevPortal CCEE
Business-service organization, standardized documentation and testing — followed by an AI-assisted interface reconstruction.
−40%
fewer basic technical support requests
Role: Product Designer
Explore the full case study
In-depth case studies
Two complementary zero-to-one products
Independent products exploring operational coordination and financial decision support.
More projects
Concentrated explorations of specific product opportunities
Complementary explorations of product strategy and AI-assisted experiences.
04
RotaOverland
From isolated travel tools to an expedition-centered product lifecycle.
Zero-to-one · Functional prototype
05
FluxoLivre
Energy-market migration → continuous operating relationship
Concept product · 2026
06CryptoPilotAutonomous trading → understandable decisions and human controlAcceptance testing · 2026
About Me
A designer who enjoys making complex things feel simple.
12+ years in Product Design, building on an earlier career in visual, graphic and web design. Across agencies and product teams — from regulated energy markets to fintech, health, e-commerce and automotive — I help teams turn complex business challenges into digital experiences that are easier to understand, use and scale.
I'm most at home in ambiguous, cross-functional problems where design can create clarity. I combine product strategy, UX research and interface design with generative AI from scope definition to high-fidelity prototype.
12+
Years in Product Design
8+
Industries worked across
End-to-end
From strategy to delivery
100%
Remote-friendly & async
Expertise
Experience
A timeline of teams, problems and products I've contributed to.
Jul 2026 — Present
Independent projects
Product Designer (UX/UI)Independently creating BASE 28, CryptoPilot, RotaOverland, CampFlow and FluxoLivre, from problem framing and product strategy to UX/UI, functional prototyping and AI-assisted implementation. Testing and refining products at different stages of development.
2018 — May 2026
CCEE
Senior Product Designer (UX|UI)Facilitating stakeholder workshops, building business processes, user journeys and story maps, designing interactions, prototyping, and maintaining the design system for Brazil's electricity trading chamber.
2017 — 2018
Raia Drogasil
Senior Product Designer (UX/UI)End-to-end product design for one of Brazil's largest health and pharmacy retail groups, working within agile product squads.
2017
Try Consultoria
UX Designer — Embedded at ItaúFacilitated design sprints, UX documentation, wireframes, prototyping, user interviews, usability tests and interface design for a major banking partner.
2015 — 2016
GlutenFree Box
Product DesignerOwned interface design for desktop and mobile across the group. Built user flows, IA, wireframes, prototypes and a style guide using agile methodologies.
2014 — 2015
Brand & Brand
Product Designer (UX/UI)Led interaction design for web projects of varying scope — from benchmarks and user flows to wireframes, prototypes and dev-facing style guides.
2012 — 2013
Grupo G/PAC
Visual DesignerWeb and mobile interface design, email campaigns, display ads and hotsites for clients like Boticário, Volvo and Dunlop.
Contact
Have a complex problem worth solving?
Let's talk about how design can turn it into a better product experience.
r.augusto@gmail.com
Start a Conversation
Tell me a bit about what you're working on.
I respond within 48 hours. If it looks like a fit, we'll schedule a short intro call.